About

It’s Not Ego. It’s Identity.

Loree Hardmon is the founder & creator behind My Egotistic Lifestyle, a fashion brand started in 2025 with a vision to create unique, bold, and stylish pieces for people who aren't afraid to stand out.

"My journey began with a passion for creating fashion that feels personal and different. I believe fashion should be bold, personal and unapologetically YOU."

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More Than a Brand

My Egotistic Lifestyle is more than a brand - it's a mindset. It's about owning your style, expressing yourself boldly, and wearing what makes you feel unmistakably you.

From statement hats to standout handbags, every piece is chosen to do more than complete an outfit. It’s there to add personality, start conversations, and give you one more reason to walk out the door feeling like yourself.

What the Brand Stands For

  • BOLD

    Statement pieces designed to get noticed—not blend in.

  • FEARLESS

    Style without permission. Wear what you love and own the room.

  • UNAPOLOGETIC

    No shrinking. No explaining. Just confidence that's unmistakably yours.